Ring-no-answer. A common form of nonresponse in telephone surveys is "ringno-answer." That is, a call is made to an active number but no one answers. The Italian National Statistical Institute looked at nonresponse to a government survey of households in Italy during the periods January 1 to Easter and July 1 to August 31. All calls were made between 7 and 10 P.M. rate of no answers? Why? Explain why a high rate of nonresponse makes sample results less reliable.