Milestone Two: Environmental and Industry Analysis
In 2-3 Final Project: Business Plan Milestone Two: Environmental and Industry Analysis, you will submit Milestone Two. The format should be:
My business is for an ice cream stand
An environmental and industry analysis of your company.
The internal section of the environmental analysis assesses the strengths and weaknesses of your company. It identifies what it is that your company can do well, as well as what it can do better.
The external section of the environmental analysis assesses the opportunities and threats of your company. It identifies trends and changes that are happening outside of your control, such as at the local, national, and international level that can influence the future of your small business. Such categories as economic, competitive, legal, political, cultural, and technological can all affect your business and should be included in this milestone.
Also, you will do an industry analysis that will describe the industry within which your business will operate. Focus on specific industry trends.
Your essay should be from 800–1000 words in length.