The influence of social media on business and communication

Question

The Influence of Social Media on Business and Communication Management

Management Communications with Technology

Annotated Bibliography

Katona, Zsolt, Sarvary, Miklos. Maersk Line: B2B Social Media-"It's Communication, Not Marketing." California Management Review.Spring2014, Vol.56 Issue 3, p142-156.

"Social media is defined as the way in which people interact to create, share, and/or exchange information and ideas in virtual communities and networks."(Katona, Zsolt, Sarvary, Miklos 2014) Maersk Line was a container shipping company that used social media to communicate with their customers. The company mission was to create a closer relationship with their customers. Maersk Line used social site such as Facebook, Twitter and Instagram as a social media approach to communicate with and gain customer which would increase revenue within the business. This company created a social media blueprint that pin-pointed on communication, sales, internal usage, and customer service.

Mount, Matthew, Garcia Martinez, and Marian. Social Media: A Tool for Open Innovation. California Management Review. Summer2014, Vol. 56 Issue 4, p124-143.

Social media and businesses have created ways to join and network through communication with customers. The increase of companies using social media has risen over the years. In 2011 over 80 percent of Fortune 500 companies connected through social media with their customers, according to Naylor, Lamberton, and West. Kit Kat Chunk, a sub-brand of Kit Kat, used commercialization as a social media tool to communicate with a particular age group of consumers 18-24 years old. With the Utilization of Facebook fan page followers, Kit Kat launched a campaign that first air on Facebook called "Choose a Chunky Champion" in 2012 and 2013. This gave customers the ability to vote on new flavors. Kit Kat used social media to communicate with the customer, which eventually doubled the fan base and gain knowledge of what the people wanted.

Rodriquez, Michael, Peterson, Robert M., Krishnan, Vijaykumar.Social Media's Influence on Business-To-Business Sales Performance.Journal of Personal Selling & Sales Management. Summer2012,Vol.32 Issue 3, p365-378.

"Social media, such as Twitter, have enabled customers to express their feelings regarding a product or service they have purchased."(Rodriquez, Michael, Peterson, Robert M., Krishnan, Vijaykumar 2012). This article demonstrates how businesses benefit from the use of social media sites. It explains how businesses can use data provide from social media site to understand the customer's needs, likes and dislikes about a company's product. These social media site allowed customer to give their opinion about a particular service or product. This form of communication improved customer relationship with businesses around the world.

Jamalzadeh, M., Behracan, N., Espahbodi, S., Masoudi,R. An empirical analysis of online social network determinants towards business prosperity. Business and Economics Journal. Annual, 2012.

The article explains how the internet has developed and made people aware of social networking site global. It expresses how in earlier day, businesses focused on the location of where a company would reside. Social media has changed the way business approach focuses and goals. This article emphasized on how social network can influence economic progression and can make a company worldwide organization.

Vernuccio, Maria. Communicating Corporate Brands Through Social Media: An Exploratory Study. Journal of Business Communication. Jul2014, Vol. 51 Issue 3, p211-233.

This article reflects on how corporate brands communicate through social media. It references strategies to how businesses drawn to using social media. It explains the studies of how social networks relationship makes it assessable for subscribers to directly obtain information about other networks. These corporate businesses communicate with networks such as Facebook and Myspace. Corporate businesses use these social media site for blogging for their brands. This created a connection between company and their consumers.

Ratliff, Janet M., Kunz, Michelle B. A profile of social media use by Fortune 500 and Inc. 500 Corporations. Academy of Strategic Management Journal.July2014, Vol. 13 Issue 2, p61.

Goodrich, Kendall, de Mooij,Marieke.How ‘social' are social media? A cross-cultural comparison of online and offline purchase decision influences.Journal of Marketing Communications. Mar2014, Vol. 20 Issue 1/2, p103-116. 14p.

This article discusses how online social networking developed and increased production through businesses worldwide. It explains how the Fortune Global 100 used major social media stages to growth social media existence. This study shows how corporations were swayed by social media in making choices for a company. It shows how companies communicate through social media to make online and offline purchase decisions.

The purpose of this short research paper is to ensure proper understanding and application of APA style as required in all Ashford courses.

Using the Ashford Online Library, develop an annotated bibliography on one of the following factors that has had a significant impact on business and management communication in the past decade:

• diversity
• globalization and outsourcing
• pace of life and work
• evolving workplace technologies
• influence of social media
• ethical challenges  

Your annotated bibliography requires at least six (6) peer-reviewed articles, full reference information, and a short paragraph description of the main findings.

Following elements must be included in your paper: 

1. Must be two to three double-spaced pages in length (not including the title page), and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
   1. Title of paper
   2. Course name and number
3. Must address the topic of the paper with critical thought.
4. Must use at least six scholarly sources. One of the six sources may be the text.
5. Must include at least one direct quote from one of the sources.
6. Must include at least one summarized statement from one of the sources.
7. Must document all sources in APA style.