As a well-known industry consultant, you know many of the industry executives.
You are approached by a Coke executive who tells you that someone from Pepsi is unofficially willing to sell Pepsi the Coke formula and their marketing plan for $25 million.
The individual has access to both the vault and the bottling equipment, so they can get the formula and marketing documents with nobody at the Coca Cola Company knowing.
Discuss fully your concerns. What is the ethical dilemma? Is it illegal to purchase the Coke formula and marketing plan? Explain fully your point of view.
Classify the purchase of the Coke formulas as one of the following and explain fully your point of view.
Ethical and Illegal
Ethical, but Illegal
Unethical, but Legal
Unethical and Illegal.