Discuss the below:
You were asked to read several journal articles discussing marketing campaigns. To help get the juices flowing for this week's paper...I would like you to choose a company and discuss their branding. In order to do this, you will first need to explain what branding is. After you describe your chosen company's brand...please critique it. Has this company accomplished what they were setting out to do? Have they reached the audience that they intended?
Articles:
Managing for Media Anarchy:A Corporate Marketing Perspectiveby Margaret Bruce and Michael R. Solomon
Exploring the integration of social media within integrated marketing communication frameworks Perspectives of services marketers by Michael John Valos, Fatemeh Haji Habibi and Riza Casidy
Connecting with consumers vialive buzz marketing: publicperceptions and the role ofethical ideologyby Allan J. Kimmel
The Impact of Moral Emotions on Cause-Related MarketingCampaigns: A Cross-Cultural Examinationby Jae-Eun Kim and Kim K. P. Johnson
Corporate communication andcorporate marketingTheir nature, histories, differences andsimilaritiesby Laura Illia