The ICorp company markets a successful line of computer equipment. Recently, they've begun to make a new type of smart phone. The public isn't enthusiastic about the new product, and during the first year, it does poorly on the market. To combat this, ICorp launches a new marketing campaign, running television and radio ads, purchasing billboard space, and even integrating their product into an episode of a highly-viewed TV show. ICorp's reaction is an example of a(n) _________.
A. availability heuristic
B. representative heuristic
C. escalation of commitment
D. behavioral directive