The high quality of bicycles at Bikers Heaven together with its maximum utilization in the firm is high/low. The objectives include;
1. Our prime objective Bikers Heaven is working towards clearing the bicycle stock in coming week to ensure that we manufacture new stock of about 1 million bicycles which should be sold to completion in 365 days. All the necessary strategies and procedures will be followed to ensure that the older stock is actually out of stores in order to make several steps ahead. All necessary steps and channels will have to be followed carefully to ensure that the bicycles are actually sold no matter what.
2. Our second objective is to make sure that the bicycle are sold to completion within the specified time , failure to which it will rent bicycles to its customers to buy in the near future. Bikers Heaven is going to lease its bicycles to their customers on conditions that when they get money, it will be repaid in a period of less than a year. The company will ensure that each client will have to pay for their bicycle since the customer gave out some security when they were loaning. Failure to pay the company will retain the security given of which many customers will give title deeds of their land. 3. Thirdly, Bikers Heaven is going to market its company to become more popular than its competitors though advertisings through competitions on Television and lucky draws in magazines. The company will market itself all over the
country ,using many channels of the advertisements to help ensure that it is well known. Bikers Heaven will go to the extent of advertising its after sale service to the potential customers telling them that they will gave them warranty of up to 7 years. We will also be provide deliveries for no extra cost.
3. The fourth objective is that our firm will have many channels for distributing its bicycles throughout the country to ensure they reach all its customers even those from remote areas Free of charge. Each locality will have many sales personnel who will be supplying the bicycles on demand to our esteemed customers to ensure no inconveniences that are caused to them. The bicycles being distributed by the suppliers all over the country will be the original ones from the company and has all the necessary details filled in already for selling immediately. This will help avoid the lengthy procedure that takes a lot of time before the clients acquire the goods they have purchased. (requirement)
4. Goal: For this section you will illustrate your Promotional Strategy. You will create promotional pieces for your Mikes Bikes company. The promotion can be a print advertisement, commercial, sales promotional piece and/or public relations campaign. You should feel free to use a combination for your promotional plan. Examples should be included in your presentation and you will need to explain the reasoning behind your promotional plan.