The following scenario that is about to With these points in mind, Brent thought that a break-even analy¬sis would be very useful in making the final decision. Specifically, he wanted to develop answers to the following questions:
1. What is the projected profitability of the walk-in clinic for the entire year if volume continues at its current level?
2. How many additional visits per day would be required to break even without the new marketing program?
3. How many additional visits per day would be required to break even assuming that the new marketing pro-gram is undertaken?
4. How many additional daily visits would the new pro-gram have to bring in to make it worthwhile, regard¬less of the overall profitability of the clinic?