1. John wants to answer the question, "What drives my customers' buying behavior?" The best information to address this question comes from:
a. demo/geographic data. b. geographics data. c. demographics data. d. psychographics data.
2. The first step in managing cash more effectively is:
a. having an adequate cash reserve for emergency expenditures. b. rapid payment of accounts payable. c. speeding up payment of accounts receivable. d. understanding the company's cash flow cycle.