1. The variability a project contributes to the corporations returns, giving consideration to the fact that the project represents only one asset of the firm's portfolio of assets and so some if its risk will be diversified away is best known as _______ risk.
A. Outside-firm
B. Corporate
C. Market
D. Stand-alone
2. The firm worries that having two stores this close may create ___________ and "steal" business from the original Starbucks location.
A. cannibalization
B. shrinkages
C. externality costs
D. competition costs