The final assignment for this course is a Comprehensive Case Analysis. The purpose of the Final Paper is for you to culminate the learning achieved in the course by describing your understanding and application of knowledge in the field of Organizational Management through the analysis of a mini case. The Final Paper represents 25% of the overall course grade.
Focus of the Final Paper
Choose one of the following case studies from Appendix 3 in your text for your final case analysis:
McDonald’s Corporation
Southwest Airlines
Ford Motor Company
Your final paper is a Comprehensive Case Analysis that will include six parts:
External analysis
Internal analysis
Strategic issues – Include at least two strategic issues.
Strategic alternatives – Include at least two alternatives for each strategic issue.
Recommendations
Implementation