1. The failure rate for franchises is:
a. higher than the rate for all new businesses. b. no different from the rate for all new businesses. c. lower than the rate for all new businesses. d. indeterminable because of the Right to Privacy Act.
2. The ________ highlights significant financial and operational events in the company's life and should concentrate on the company's accomplishments.
a. executive summary b. company history c. business and industry profile d. marketing strategy