Godsell (2012) identified seven steps to developing a segmented supply chain. Davis (2010) traces Dell Computer's "Transformative journey" through the process. Please read both articles carefully, then write an essay explaining:
The situation Dell found themselves in before attempting SC segmentation
The extent to which Dell's experiences can be explained in terms of Godsell's seven steps.
Which activity at Dell corresponded to each of Godsell's steps.
What benefits Dell derives from SC segmentation.
Feel free to use, as appropriate, other sources related to SC segmentation and Dell.
There is no page requirement. Write what you need to write, neither more nor less.