Executive Summary
The Executive Summary (ES) is to provide the reader with an overview of the plan. The reader should be able to know what the plan is about, including the objectives, recommendations, and conclusions, without the need to read the full report.The ES should highlight content from each section in the paper that follows.The ES should only reflect what is in the plan. Do not use it to add more information, recommendations, or conclusions. Also, do not include rationale for the statements made in the ES. The body of the plan will contain this rationale. A common mistake is to use the ES as an introduction to the paper; it is not an introduction!
The final ES should not exceed two pages in length and should stand separate from the body of the plan. Note that the ES should only be one page in length for Assignment 1.
Attachment:- marketing plan.docx