1. Vac ‘N’ Sew will give anyone $100 for the family’s old vacuum cleaner, regardless of condition, when purchasing a new vacuum or sewing machine. The end result is essentially reducing the price by $100. What is this type of discount called?
a. Functional Discount
b. Seasonal Discount
c. Captive Product Pricing
d. Trade-in Allowance
2. When Apple introduces a new iPhone, it prices such that the innovators pay high prices initially, followed by lower prices for early adopters, and laggards eventually pay the lowest price after Apple brings out the next version. This is an example of __________ pricing.
a. Market Penetration
b. Loss - Leader
c. Market Skimming
d. Market Segment