Question: Please answer questions below: I have had two tutors answer incorrectly. It should be 150 to 200 words per question.
The decline of traditional marketing channels forced changes in CRM transformation at Procter & Gamble (P&G). P&G's cloud environment allows for all consumer data to be in one location for fresh, relevant relationships with 4.8 billion consumers as they transition from one product to the next over the course of their lifetimes. Visit Teradata.com and search for the video entitled "Procter & Gamble: Creating Conversations in the Cloud with 4.8 Billion Consumers." Watch the video (time: 5:14).
Questions:
- How does P&G maintain an ongoing dialogue with a customer?
- What were P&G's data challenges?
- In your opinion, how does P&G try to maximize customer lifetime value (CLV)?