The Ritz-Carlton Hotel used a customer opinion questionaire to obtain performance data about its dining and entertainment services (The Ritz-Carlton Hotel, Naples, Florida, February 2006). Customers were asked to rate six factors: Welcome, Service, Food, Menu Appeal, Atmosphere and Overall Experience. Data were recorded for each factor with 1 for Fair, 2 for Average, 3 for Good, and 4 for Excellent.
1. The customer responses provided data for six variables. Are the variables qualitative or quantitative?
2. What meaurement scale is used?