The Crumey Corporation, which expects to generate perpetual yearly operating cash flow of $800,000 per year, has a required return on assets of 10 percent. The market value of the firm's outstanding equity is $4 million dollars. The firm has $4 million of outstanding debt with a cost of 6 percent (before taxes). Assuming that Crumey's Corporate tax rate is equal to zero, determine the firm's cost of equity capital