1) A business, such as Apple, doing online transactions with its trading partners is an example of ________.
a. B2B
b. B2C
c. e-CRM
d. EDI
2) The digital enterprise shifts the focus from managing individual information resources such as devices, applications and data to ________ that define the business and ultimately deliver value to customers and end users.
a. developing models
b. orchestrating the services and workflows
c. organizing supply chains
d. transforming revenue models
3) All of the following are benefits of EC to society except:
a. more public services.
b. closing the digital divide.
c. fewer permits and less tax.
d. improve homeland security.
4) Activities related to order fulfillment, inventory management, purchasing from suppliers, accounting and finance, packaging and delivery are done in what is termed the ________ of the business.
a. front end
b. back end
c. infrastructure
d. intermediary
5) E-catalogs have several common characteristics. Which of the following is not a characteristic of e-catalogs?
a. Easy to create without advanced information technology
b. Easy to update product information
c. Easy to customize
d. Good search and comparison capabilities
6) According to Internet Retailer (2007), approximately ________ percent of adult U.S. Internet users shop online or research offline sales online.
a. 25
b. 45
c. 65
d. 85
7) A marketer that uses e-mail to advertise to potential customers is called a ________.
a. market maker
b. transaction broker
c. content disseminator
d. viral marketer
8) Characteristics of the job market and employment placement include all of the following except:
a. they are very stable.
b. there is an unbalanced supply and demand.
c. career portals on corporate websites reduce recruitment costs.
d. the job market has essentially moved online.
9) By increasing customer loyalty, EC companies can achieve each of the following benefits except:
a. lower marketing and advertising costs.
b. higher warranty claims costs.
c. lower transaction costs.
d. lower resistance to competitors.
10) Which of the following statement about Web mining is false?
a. Web mining refers to the use of data mining techniques for discovering and extracting
information from Web documents.
b. Web mining explores both Web content and Web usage.
c. Web mining uses customer data to infer or predict customer interest in other products or
services.
d. Usage analysis is derived from clickstream data.
11) ________ can be supported more effectively and efficiently through direct buyer-seller negotiations that are either offline or online, which can be done in private exchanges.
a. Strategic sourcing
b. Spot buying
c. B2C e-commerce
d. MRO
12) By using the Internet and automatic-response software agents, GE reduced the cost of customer service calls from $5.00 per call when done by phone to ________ per electronically answered call.
a. $2.50
b. $1.00
c. $0.20
d. $0.05
13) Denver Boards, a B2B manufacturer of snowboard equipment, can reach and target new retail customers in order to grow its online business by __________.
a. hiring an affiliation service to drive traffic to its website
b. reviewing POS data
c. mining data
d. advertising in traditional media
14) The last fifteen orders from a manufacturer to its suppliers range from $100,000 to $8,750,000. This is an example of ___________.
a. the bullwhip effect
b. demand manipulation
c. supply inadequacy
d. order instability
15) All of the following apply to instant video except:
a. It evolved from the spread of instant messaging and Internet telephony.
b. The idea is for a kind of video chat room that allows users to chat in real time and see the people they are communicating with.
c. It is the natural result of wanting to link people via both voice and audio.
d. The highest quality approach is to add video cameras to the participants' computers.
16) All of the following describe Second Life (SL) and SL Educators (SLED) except:
a. SLED sponsors meet-and-greet events in SL, helping real-life educators to connect with each other.
b. Educators have been slow to embrace SL because of the complexity of its media-rich features.
c. Students and educators can work together in SL from anywhere in the world as part of a globally networked virtual classroom environment.
d. Using SL as a supplement to traditional classroom environments provides new opportunities for enriching existing curricula.
17) Food Lion is a U.S. supermarket chain that relies on ________ to compete against Wal-Mart and other stores.
a. low prices and vast selection
b. m-commerce technology for customer convenience
c. huge online selection and fast delivery
d. organic and unique gourmet foods
18) The major enterprise mobile applications are all of the following except:
a. e-mail and cell phone contacts.
b. sales force automation.
c. field force automation.
d. research and development.
19) The real estate brokerage industry has been disrupted by companies such as Zillow and HomeGain for each of the following reasons except:
a. Homeowners can enter zillow.com and go to zestimate to get an approximation of their home's market value with a map of the neighborhood.
b. The Zillow and Homegain sites provide more services and information than Web 1.0.
c. The Web 2.0 real estate sites have driven down commissions from 6 percent to almost 1 percent.
d. Homeowners can get comparisons of the estimated price of their home with neighbors' homes.
20) For ________ companies, it may be even more important to change strategies quickly.
a. traditional
b. pure play
c. service
d. retail
21) The ________ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.
a. cost-plus
b. competitor model
c. revenue markup
d. price percentage
22) In B2C, an example of a tangible EC metric from the buyer's perspective is ____________.
a. ease of use of EC
b. convenience in purchasing
c. profit per customer
d. cost/price of the product
23) A ________ site is an exact duplicate of the original Website physically located on a Web server on another continent.
a. backup
b. mirror
c. download
d. hot
24) Which of the following is a major property right relevant to EC and websites?
a. Control of the use of the property
b. The right to any benefit from the property
c. The right to exclude others from the property
d. All are major property rights.
25) EC sellers need to protect against fraud and each of the following except:
a. public keys.
b. customers who deny that they placed an order.
c. customers who give false credit card or bad check information in payment for products and services provided.
d. use of their name by imposter sellers.
Section 2
1) RFID technology was used to support each of the following activities at the 2008 Beijing Olympics except:
a. ensuring safety of athletes' food.
b. blogging on social networks.
c. preventing the sale of counterfeit tickets.
d. tracking marathon runners.
2) EC can take several forms depending on the degree of digitization of the following three dimensions:
a. the product or service sold, the process, and the delivery method.
b. the business process, the collaboration, and the transaction.
c. the payment method, the delivery method, and the production method.
d. the marketing channel, the agent, and the collaboration method.
3) What is a corporate or government network that uses Internet tools, such as Web browsers and Internet protocols?
a. Social network
b. Extranet
c. Intranet
d. E-market
4) EC applications are supported by infrastructures and by each of the following support areas except:
a. people.
b. public policy.
c. marketing and advertisement.
d. mobile devices.
5) A business, such as Apple, doing online transactions with its trading partners is an example of ________.
a. B2B
b. B2C
c. e-CRM
d. EDI
6) Intrabusiness EC is usually performed over intranets and/or ________.
a. corporate portals
b. mobile networks
c. exchanges
d. P2P networks
7) Many companies employ a(n) ________, which is a gateway for customers, employees and partners to reach corporate information and to communicate with the company.
a. corporate portal
b. intranet
c. extranet
d. social network
8) A ________ is a series of activities that a company performs to achieve its goals, such as making a profit, at various stages of the production process.
a. marketing strategy
b. business model
c. value chain
d. business plan
9) Major barriers to EC include all of the following except:
a. cost.
b. lack of potential customers.
c. implementation difficulties.
d. lack of technology.
10) Which of the following is a technological limitation of EC?
a. Security and privacy concerns that deter customers from buying
b. Difficulty obtaining venture capital
c. Order fulfillment requirements of large-scale B2C
d. Unresolved taxation, public policy, and legal issues
Sectrion 3
1) The cost curves of digital products differ from the cost curves of physical products because in digitization ____________.
a. most costs are variable and fixed costs are low
b. most costs are fixed and variable costs are very low
c. most costs are fixed, but variable costs are high
d. all costs are variable
2) Because of their cost curve, digital products profits will ____________.
a. remain constant regardless of volume, once the variable costs are paid
b. decrease as volume increases, once labor costs are paid
c. increase very rapidly as volume increases, once the fixed costs are paid
d. increase rapidly as volume increases, once the fixed costs are paid
3) The major _____________ e-marketplaces are storefronts and Internet malls.
a. B2B
b. C2B
c. B2B2C
d. B2C
4) Insurance companies and hotels sell services through storefronts called ____________.
a. RSS
b. browsers
c. portals
d. wikis
5) Human or electronic intermediaries attempt to reduce each of the following limitations of direct interaction except:
a. search costs.
b. lack of privacy.
c. contract risk.
d. product distribution.
Critical Analysis 1
The Critical Analysis questions are designed to help you gain a deeper understanding of the subject matter, develop an increased ability to apply what you have learned and integrate this knowledge into a greater understanding and appreciation for your field of study. Completion of the following questions will help you outline your answers and organize your thoughts within an appropriate framework. These practice questions will not be graded, but you should apply the same analytical skills and writing proficiencies that you will need for the unit essays. We suggest writing your answers on another piece of paper and comparing your results to the suggested answers at the end of this chapter to help you identify any areas you need to review.
1. Differentiate between EC and e-business.
2. Chart the major transactional types of EC.
3. Distinguish the major landmarks in EC history.
Critical Analysis 2
The Critical Analysis questions are designed to help you gain a deeper understanding of the subject matter, develop an increased ability to apply what you have learned and integrate this knowledge into a greater understanding and appreciation for your field of study. Completion of the following questions will help you outline your answers and organize your thoughts within an appropriate framework. These practice questions will not be graded, but you should apply the same analytical skills and writing proficiencies that you will need for the unit essays. We suggest writing your answers on another piece of paper and comparing your results to the suggested answers at the end of this chapter to help you identify any areas you need to review.
1. Evaluate how customized catalogs are created and used.
2. Relay the benefits of electronic auctions over traditional (off-line) auctions.
3. Chart the major benefits of auctions to buyers, sellers, and auctioneers.