Strategy and Positioning Paper: The Product will be pasta menu to add to fast food Subway restaurant.
Write a 2,800- to 3,500-word paper that includes the following:
An overview of the organization
A description of the product or service
A SWOT analysis of the organization and offering
A competitive analysis of the organization and offering using Porter's five competitive forces model
The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors (Puerto Rico, Caribbean)
A description of your target market
Needs that cause your target market to buy including emotional and logical drivers
A written positioning statement that identifies:
Your target market
The needs that drive purchase
Your organization's industry category
How your organization solves the target's needs
Your organization's competition
What makes your organization different from its competition.