The cost of land is much higher in the middle of the city


The cost of land is much higher in the middle of the city than it is on the outskirts of the city where College Health Club (CHC) is located. How does this affect CHC's expenses?

What tradeoff is involved in determining the size of the facilities for CHC? Explain why CHC's marketing plan can have an impact on the size of the facilities the club needs.

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