The contrast between High and Low Context cultures are principally defined by the amount of non-written and non-verbal communications that are present in communications. In High context culture messages are primarily expressed through the use of contextual elements; i.e., body language, a person's status, and tone of voice. This is in direct contrast to low-context cultures, in which information is communicated primarily through written language, contracts and rules, which are explicitly spelled out. Why would this knowledge be important to a leader or manager in a multicultural or multinational organization?