The company is now aggressively working towards being the largest retail chain in the country and also being first in profitability. At the same time the company is exploring making an entry in the overseas market. The company wishes to start small by making in-roads in a neighbouring country.
a) Use modelling tools to make strategy options for the organization.
b) Makea comparative understanding of strengths and weaknesses of the organization with other organizations in the market.
c) Make options to form the basis of future organisation strategy.