1- The chapter is about Marketing Mix: Product Strategy: What is Branding, and Steve Jobs: On the Secret of Branding. What is The US Universities Product Strategy? What is The US Universities Marketing Mix? How do we brand the university? How can we do it better?
2- Carl Bass's Ted Talk Video, Innovative Strategies of Product Development, and New Product Development Process. Compare and Contrast them as they might apply to the development of new curriculum at SBPA.