Customer RFM BEI Customer RFM BEI
Mary 155 - 20 Liz 255 - 80
Susan 211 - 50 Kim 423 40
Jane 332 77 Beth 424 50
Rachel 521 100 Deb 343 - 18
Sarah 142 - 90 Barb 514 - 60
The above are a representative sample of un-weighted RFM scores for the past six months and the Break Even Index (BEI) for a customer loyalty reward mailing done to customers of the Hair-esy Salon.
A. Which customer(s) purchased most recently?
B. Which customer(s) visited most often?
C. Which customer(s) spent the most?