Question: The Brainchild is a store that specializes in educational toys for children. In order to increase the probability of customers visiting the store, it has now introduced offers such as discounts, gift wrapping, and free-shipping. The Brainchild is looking to increase the chances of customer purchases by: decreasing an importance weight. increasing a performance belief. decreasing the performance belief for a competitive retailer. adding new benefits. focusing on all benefits.