The best companies will avoid the trap of focusing on
"The best companies will avoid the trap of focusing on country as the primary segmentation variable. Other segmentation variables are often more important (e.g., region, city, climate, language group, media, habits, age, or income.) Explain why?
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when conflicting medical opinions are pre- sented should the advice of a medical expert count more heavily than the
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the best companies will avoid the trap of focusing on country as the primary segmentation variable other segmentation
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