The Beach Hotel is located in a warm-weather destination area. For two weeks every spring, thousands of college students travel to the area for fun and relaxation. Which of the following yield management tactics would make the least sense for pricing rooms during these two weeks?
a. Create attractive discount packages.
b. Refuse reservations for one-night stays.
c. Sell all rooms at rack rates.
d. Require a three-day minimum stay at rack rate.