SHERPA 100 SOLAR KIT
The basis for interest (BFI) document is used in many organizations as a tool to gain management approval for the new product development process for a given concept. It is typically action-oriented in that it requests the necessary funding to conduct research, build a production line, and so forth. Consequently, it is essential that the new product-marketing manager be able to sell the concept based on well-grounded reasoning. In many cases, some of the product development has preceded the basis document; hence, the manager must provide a status report on what has been done and what needs to be completed prior to commercialization.
Your task will be to assemble a basis for interest for the new product of your choice. Using the skills taught in this course, you should be able to gather data, analyze the data, discuss preliminary marketing issues, conduct a financial evaluation, and address implementation/commercialization.
The audience for the BFI is senior management who is serving as a cross-functional team tasked with making approvals on future new product development resources.