A company has experienced a high degree of turnover during the past year. Senior leadership is concerned about the amount of turnover and worried that HR is not moving fast enough to fill these positions. The hiring managers say that the applicant pools have been weak lately and they have had trouble finding qualified applicants to hire from within the pools HR provides. HR has relied heavily on recruiting by word of mouth, which, in the past, has generated applicants that fit the company's culture. The award for referrals that result in hiring has also been popular with employees. What would be the best way for HR to bring in more qualified applicants?