The authors dedicate so little space to the important subject of market exit strategies at the very end of the chapter? Why? Do you think that this demonstrates some bias on their part and/or reflect human nature (i.e. aversion to such strategies)? Do you think that considering the relative risk/return (especially compared to diversification strategies), do you think that more time and effort normally out to be given to possible creative exit strategies (both at the corporate and business unit level) than is normally human nature?