Question: The assignment is to analyze Dell's current distribution/promotional strategy. Dell was chosen because it is one of the most famous examples of using the distribution channel as the primary marketing element and of making significant changes to that element over time.
This is a free-form assignment, with no specific questions although five areas of interest are listed below along with a link to get you started on your research. Your opinion on the correctness of the choices Dell has made should be included.
KoichiTachiya. (Jun 2, 2013). Dell's Marketing Strategy.
Areas to explore:
• How Dell gets product to market.
• How Dell differs from its main competitors in combining distribution and promotion.
• How Dell differs in targeting and how that relates to its distribution strategy.
• How Dell differs in product and how that relates to its distribution strategy.
• How Dell differs in how it uses digital distribution and promotional strategies.
Paper should include at least eight hundred words and two cited references and cited material must be identified by quotation marks within the body of the paper and linked to the source using APA citation format.