The assignment is about creating a new brand for an existing product.
We chose Ciggerates especially "Malboro"
So our new brand is " Malboro mini "
Which is smaller, less tobacco, and easier to carry on.
So MY PART is two sections from the Marketing Mix which is ( Price and Place )
First; you should talk about the three prices which are : penetration, skimming , and Status Quo pricing.. u just need to mention those three and explain them then mention the advantages and disadvantages of each one.. for example: why we cant use skimming for our product and also the advantages.