The aim of this assignment is to assess whether the learning outcomes of the module have been met.
After completing the module the student should be able to:
- Integrate marketing decision making with organisational strategy.
- Establish a broad base of marketing knowledge and the strategic implications.
- Develop and implement marketing plans for a product or service.
- Reflect an international perspective and the global context of decision making in marketing planning.
- Evaluate the appropriateness of e-business strategies.
Proctor and Gamble is an international company with a number of well-known brands.
Prepare a Marketing Plan to address the needs of ONE of the options listed below:
1) The launch of a new brand or product development extension in a country or economic zone you are familiar with.
2) The launch of a 'new brand extension' in a country or economic zone you are familiar with.
3) The launch of existing brand within the current company portfolio into a country or economic zone where it currently does not exist.
Begin report with an External and Situational Analysis. Students should take account of the marks for each section and the marking criteria when writing their marketing plan.