Question: Test to see whether there is a significant difference between mean customer spend in the two stores. Draft a short report explaining your conclusion in non-technical terms for the store managers.
Exercise: A retail organisation has recently been investigating customer spending patterns at two of its stores, Store A and Store B, and has obtained the following data:
Using these statistics, and any others you can derive, draft a short management report summarising the implications of this data. The Store A figures were based on a representative sample of 500 customers and the Store B figures on 350 customers.