Market segmentation, part 2. The survey described in Exercise 27 also investigated the customers' marital status. Using the same definitions for Shopping Frequency as in Exercise 27, the calculations yielded the following table. Test an appropriate hypothesis for the relationship between marital status and the frequency of shopping at the same department store as in Exercise 27, and state your conclusions.
|
|
Single
|
Counts Widowed
|
Married
|
Total
|
|
Never/Hardly Ever
|
105
|
5
|
162
|
272
|
|
1-2 times/yr
|
53
|
15
|
161
|
229
|
|
3-4 times/yr
|
57
|
8
|
140
|
205
|
|
» 5 times/yr
|
72
|
15
|
207
|
294
|
|
Total
|
287
|
43
|
670
|
1000
|