Telsteer Mobil, a smartphone manufacturer, is working on developing its next-generation products. It has decided on a strategy of focusing on a narrow buyer segment and outcompeting rivals by offering buyers customized product features for specialized needs and tastes. What basic strategic approach has Telsteer decided upon?
a. Focused low-cost.
b. Best-cost provider.
c. Low-cost provider.
d. Broad differentiation
e. Focused differentiation.