1. Tell me the difference between a want and a need. How might marketers use different tactics to sell you both?
2. What does Coca-Cola stand for? Is it the same for everyone? Explain.
3. Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?
4. Can Pepsi or any other company ever surpass Coca-Cola? Why or why not? What are Coca-Cola's greatest risks?
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