Discussion:
Tell me how Amazon's co-branded University sites differ from the typical Amazon site. Can you think of any benefits to both campuses and students from the Amazon co-branded sites...Will this strategy make you as a college student more likely to become a long term Amazon customer? Explain...
Article: Amazon Makes a Push on College Campuses- Co-Branded Websites Created for Purdue, UMass Amherst, and UC Davis By Greg Bensinger.