Technology to boost traffic
Problem:
A local hospital which has been in business for over 25 years is seeing declining business due to newer hospitals being opened in the surrounding area. They have no internet presence. What should they do to use technology to boost traffic?
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Find examples of ads that aim to inform, persuade, and remind. Describe the ad and its effectiveness.
Review learning resources on the japan tsunami of 2011, think about the impact that immediately followed the weather event.
How does the automated system enhance the relevance of the information provided?
Explore the web pages of the organizations provided in your Learning Resources, this week, to learn about the work they are doing.
They have no internet presence. What should they do to use technology to boost traffic?
Problem: What type of Public Relations (PR) activity is evident at Hewlett-Packard Ltd (HP)? Give a couple of examples.
Includes all of the main elements and requirements and cites multiple examples to illustrate each element.
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China.
Should these issues impact the marketing of "SunShine" drink? Why or why not?
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