Problem 1. Throughout the decade of the 1990s, it could be effectively argued that the personal computing (PC) industry initially pursued a product philosophy, followed by a sales philosophy, followed by a marketing philosophy, followed by a relationship marketing philosophy. Please explain.
Problem 2. Do all B2C consumers proceed through the consumer decision process at the same rate? Please explain your answer.
Problem 3. Your company has proceeded through the New Product Development Process and is set to launch a new-to-the-world product into the market. 1.) How will the adoption and diffusion processes relate to the success of your new product launch? 2.) How will you know if your new product is a success?
Problem 4. What is the managerial usefulness of using quantitative and qualitative research techniques as they pertain to measuring customer satisfaction?