Question: The Board of Tata Motors has enlisted you as a consultant. The company is concerned about the sales of its Nano automobile. Although it is the lowest priced four-wheel automobile in the world, sales have not lived up to expectations. Tata invested a significant sum in development of the Nano, and a corollary of the low price is a small margin. The Board has asked that you prepare an 5-7 page report that sets out: 1) the relevant economic characteristics of the global motor vehicle industry; 2) the key success factors of the industry; 3) the driving forces of the industry; 4) a Porter's 5 Forces model for Tata Motors; and 5); an assessment of Tata Motors financial condition and how it's is situated for success in the industry.
In addition, please answer the following questions:
- Tata Motors is part of the Tata Company ( www.tata.com). What type of diversification strategy does Tata pursue? How successful has it been pursuing this strategy?
- Would you describe Tata Motors international strategy as a global, transnational, or multidomestic strategy? Explain your answer.