Ethics in Advertising
This is 3 separate assignments. Please do not combine them
Look at the different types of advertising shown in Table 4.2 of the text. Select one product and determine how each type of advertising strategy would be used. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
Table 4.2 is attached
What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.
Media Buying
You have been assigned the task of purchasing media for your client's advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W's for your media planning. Describe the three most important rules of media buying and why they apply to your client.
The paper
• Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
o Title of paper
o Student's name
o Course name and number
o Instructor's name
o Date submitted
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Attachment:- advertising startegy.zip