Task of management team responsible for marketing communications
Main task facing the management team responsible for marketing communications is to decide following:
1. who should receive the messages;
2. what the messages should say;
3. what image of the organisation/brand receivers are to form and retain;
4. how much is to be spent on establishing this new image;
5. how the messages are to be delivered;
6. what actions the receivers should take;
7. how to control the whole process once implemented;
8. how to determine what has been achieved.