Attempt all the questions.
Section-A
Question1) What excites you about being an entrepreneur? What are your main concerns?
Question2) Select three different products which you may be interested in purchasing and that are sold on Internet. For each product, visit three websites and go through the process as if you were going to actually purchase the product. Which website was the best? Why? Which was the worst? Why? If you can create the perfect website, what features will it have?
Question3) Discuss segmentation, targeting, and positioning for identifying and targeting markets.
Question4) What makes the excellent business plan? Given the difficulties in accurately predicting the future, is a business plan useful?
Section-B
Case Study
Companies planning to make the Initial Public Offering (IPO) should submit a financial plan as part of their prospectus. From the internet collect a prospectus (RHP) from three different companies and analyse their financial plan. What are the main assumptions made in constructing these financial plans? Compare and contrast these financial plans with what we will expect of financial plan as part of a business plan.