Targeting and positioning within new market


Assignment:

Select a product or service of your interest. This can be something new or an existing product/service.

Assume that you’ll take this product/service to the global marketplace. Create a marketing plan based on course concepts. Be sure to consider domestic pricing and international pricing. Be very specific on one specific international market you intend to penetrate including:

  • Comparison of domestic and international marketing strategies
  • Demand Function Analysis
  • Segmentation, Targeting & Positioning within the new market
  • Brand strategies
  • Pricing choices
  • Advertising strategies
  • Social network/e-marketing choices.

Be sure to show ample research support with proper APA citation.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Targeting and positioning within new market
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