Target customer profile and retail strategy, Operation Management

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Target customer profile and retail strategy

Using AT&T as the company, talk about their current retail strategy (paragraphs)

1. Target Customer Profile and Retail Strategy Analysis

-Segmentation strategy (Geographic, Demographic, Psychographics,

Behavior, Benefits)

-Description of a typical customer

-Discuss why this typical customer buys from this retailer

-Discussion of current retail mix and how the mix meets customers’ need.

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Operation Management: Target customer profile and retail strategy

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Operation Management: Target customer profile and retail strategy

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