Problem:
Rick Greene has established a new company to sell lawn and garden products nationwide. He sees three distinct target audiences for his company's products. Those three audiences are hardware stores, plant nurseries, and landscaping companies. Which of the four basic sales force structures should he use? Why? Discuss the advantages and limitations of the structure that are most appropriate for his company?
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall - MBA