Take advantage of free shipping for sales


Question: When Susie ordered a baby carrier online from Grayco, she saw the caption "frequently purchased together." Susie then realized than she needed a car seat for her baby and purchased both items together in order to take advantage of free shipping for sales over $75. This example shows that _______. a. mass marketing is more relevant today than CRM b. mass marketing fulfills individualized wants c. consumers want personalized marketing offered by CRM d. consumers rely on mass marketing to fulfill their own unique needs

 

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Marketing Management: Take advantage of free shipping for sales
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