Conduct a thorough business environmental analysis, using your own organization or company, or one of your choosing,
Analyze your findings in a 1,050-word report.
Include in your analysis:
• Review and discuss any social, competitive, technological, economic, political and legal/regulatory influences and how they might affect your company's marketing plans in the future, as well as any ethical issues which might occur in the industry
• Synthesize any recent changes in the market, including shifts in market share, players in the market, competition and leadership.